Open navigation
Designs that drive decisions
Vishal Goyal Design Studio

scroll down

The very basic idea of design
is to make things look beautiful.


It was my love for colours and patterns that attracted me towards design. The stroke, the shades, the shapes, everything excited me. I wanted to make things look beautiful. That is how I decided to become a designer. That way, I could play with colours all day and get paid for doing what I enjoyed. Seemed wonderful to me, then.

En route my learning, unlearning, and relearning designing, the craft unfolded its secrets to me. Slowly and very simply, but surely. To each designer, design has a unique definition, which is but drawn out of the universal concepts of design. The very basic idea of design is to make things look beautiful. Unfortunately, more often than not, designers fail to look and learn further than that. But, those who do are totally rewarded.

For me, design is beyond mere statics and looks. It is an expression that should be able to deliver the relevant experience. It is a vision, a larger picture, boiled down to its essence that carries a unique fragrance and flavour. Something that does not merely attract the target-user instead compels them towards it. Sometimes design meets the needs of the people, at other times, it introduces them to their needs.

Design has the supremacy to solve any problem, when implemented with rationality and needed reasoning. It is a drive to not get scared of destructing in order to recreate something better. A design could be a new creation, an improvised innovation, or a better reorganization.

This is a craft meant for the betterment of culture.

Freedom is the faucet that needs to be unleashed for creativity to flow. Designs that come from that place are the ones that set the trends. Hence, a strong foundation of any good design remains in the freedom and trust a client imparts on their designer

Strategy

Consumer Research Insights + Planning Brand Strategy Digital Platform Strategy Content Strategy Social

Design

Branding Product + Service Innovation Experience Design Interaction + Visual Design 360 Campaigns Branded Content + Film

Technology

Technical Planning Web + App Development Ecommerce + Retail CRM + Loyalty Data Science + Analytics R+D

Portfolio - the design dossier

  • Brand Identity, Food Packaging design and Communication Design

    Brand Identity, Food Packaging design and Communication Design (press esc key to close and click outside)
    Brand Identity, Food Packaging design and Communication Design (press esc key to close and click outside)
    Brand Identity, Food Packaging design and Communication Design (press esc key to close and click outside)

  • Brand Identity, Logo design, Experience Design, and Communication Design

    Brand Identity, Logo design, Experience Design, and Communication Design (press esc key to close and click outside)
    Brand Identity, Logo design, Experience Design, and Communication Design (press esc key to close and click outside)
    Brand Identity, Logo design, Experience Design, and Communication Design (press esc key to close and click outside)

  • Brand Identity, Logo design, App Development Ecommerce, Retail CRM, Loyalty Data Science, Analytics R+D, Experience Design, and Communication Design

    Brand Identity, Logo design, App Development Ecommerce, Retail CRM, Loyalty Data Science, Analytics R+D, Experience Design, and Communication Design (press esc key to close and click outside)
    Brand Identity, Logo design, App Development Ecommerce, Retail CRM, Loyalty Data Science, Analytics R+D, Experience Design, and Communication Design (press esc key to close and click outside)
    Brand Identity, Logo design, App Development Ecommerce, Retail CRM, Loyalty Data Science, Analytics R+D, Experience Design, and Communication Design (press esc key to close and click outside)
    Brand Identity, Logo design, App Development Ecommerce, Retail CRM, Loyalty Data Science, Analytics R+D, Experience Design, and Communication Design (press esc key to close and click outside)

  • Brand Identity, wine bottle label, and communication design

    test
    Brand Identity, wine bottle label, and communication design (press esc key to close and click outside)
    test
    Brand Identity, wine bottle label, and communication design (press esc key to close and click outside)
    test
    Brand Identity, wine bottle label, and communication design (press esc key to close and click outside)
    test
    Brand Identity, wine bottle label, and communication design (press esc key to close and click outside)

  • Brand Identity, Logo design, Experience Design, and Communication Design

    Brand Identity, Logo design, Experience Design, and Communication Design (press esc key to close and click outside)
    Brand Identity, Logo design, Experience Design, and Communication Design (press esc key to close and click outside)
    Brand Identity, Logo design, Experience Design, and Communication Design (press esc key to close and click outside)

  • Food Packaging design and Communication Design

    Food Packaging design and Communication Design (press esc key to close and click outside)
    Food Packaging design and Communication Design (press esc key to close and click outside)
    Food Packaging design and Communication Design (press esc key to close and click outside)

  • Rebranding strategy, Rebranding, Ice cream plalor design, Space Design, Ice cream Packaging

    Rebranding strategy, Rebranding, Ice cream plalor design, Space Design, Ice cream Packaging (press esc key to close and click outside)
    Rebranding strategy, Rebranding, Ice cream plalor design, Space Design, Ice cream Packaging (press esc key to close and click outside)
    Rebranding strategy, Rebranding, Ice cream plalor design, Space Design, Ice cream Packaging (press esc key to close and click outside)

  • Brand Identity, Logo Design, Packaging Design, Water Bottle Design Communication Design

    Brand Identity, Logo Design, Packaging Design, Water Bottle Design Communication Design (press esc key to close and click outside)
    Brand Identity, Logo Design, Packaging Design, Water Bottle Design Communication Design (press esc key to close and click outside)
    Brand Identity, Logo Design, Packaging Design, Water Bottle Design Communication Design (press esc key to close and click outside)
    Brand Identity, Logo Design, Packaging Design, Water Bottle Design Communication Design (press esc key to close and click outside)

  • Communication Design, Campaign Planing, Campaign Design

    Communication Design, Campaign Planing, Campaign Design (press esc key to close and click outside)
    Communication Design, Campaign Planing, Campaign Design (press esc key to close and click outside)

  • Communication Design, Brand Identity, Logo design, Experience Design, UI/UX

    Communication Design, Brand Identity, Logo design, Experience Design, UI/UX (press esc key to close and click outside)
    Communication Design, Brand Identity, Logo design, Experience Design, UI/UX (press esc key to close and click outside)

  • Research, Agile, Technology, Team Development

    Research, Agile, Technology, Team Development (press esc key to close and click outside)
    Research, Agile, Technology, Team Development (press esc key to close and click outside)
    Research, Agile, Technology, Team Development (press esc key to close and click outside)
    Research, Agile, Technology, Team Development (press esc key to close and click outside)

  • Strategy, Consumer Research Insights + Planning Brand Strategy

    Strategy, Consumer Research Insights + Planning Brand Strategy (press esc key to close and click outside)
    Strategy, Consumer Research Insights + Planning Brand Strategy (press esc key to close and click outside)

  • Strategy, Consumer Research Insights, Planning Brand Strategy

    Strategy, Consumer Research Insights, Planning Brand Strategy (press esc key to close and click outside)
    Strategy, Consumer Research Insights, Planning Brand Strategy (press esc key to close and click outside)
    Strategy, Consumer Research Insights, Planning Brand Strategy (press esc key to close and click outside)
    BStrategy, Consumer Research Insights, Planning Brand Strategy (press esc key to close and click outside)

  • App Development Ecommerce + Retail CRM + Loyalty Data Science + Analytics R+D

    App Development Ecommerce + Retail CRM + Loyalty Data Science + Analytics R+D (press esc key to close and click outside)
    App Development Ecommerce + Retail CRM + Loyalty Data Science + Analytics R+D (press esc key to close and click outside)

  • Communication Design, Branding, Social Media

    Communication Design, Branding, Social Media (press esc key to close and click outside)
    Communication Design, Branding, Social Media (press esc key to close and click outside)

  • Technology, Analytics R+D, IoT, Digital Design

    Technology, Analytics R+D, IoT, Digital Design (press esc key to close and click outside)
    Technology, Analytics R+D, IoT, Digital Design (press esc key to close and click outside)
    Technology, Analytics R+D, IoT, Digital Design (press esc key to close and click outside)
    Technology, Analytics R+D, IoT, Digital Design (press esc key to close and click outside)
    Technology, Analytics R+D, IoT, Digital Design (press esc key to close and click outside)
    Technology, Analytics R+D, IoT, Digital Design (press esc key to close and click outside)

  • Strategy, Consumer Research Insights, Planning Brand Strategy

    Strategy, Consumer Research Insights, Planning Brand Strategy (press esc key to close and click outside)
    Strategy, Consumer Research Insights, Planning Brand Strategy (press esc key to close and click outside)
    Strategy, Consumer Research Insights, Planning Brand Strategy (press esc key to close and click outside)

Pillars I stand my
projects on

A designer has to be a strategist and a visionary.


When the goal is not clear, then the thoughts are all scattered, and run in different directions. Chances are that you still come up with a beautiful piece of art. But, that in no way can be called a design. It is neither functional nor fun. Such designs may be able to attract users but leaves them more confused. They are like a cake with lovely icing on it; sometimes a cherry on the top too. But, the inside is half-baked. No one can eat it.

A goal-oriented design inspires the user and talks them into taking their decision with confidence.


The designs they make should be relatable, usable, and durable for the maximum possible period. When the designs are sustainable, users are happy to use them, desire to re-use them and end up buying them over and over.

Going forward, it is of utter significance that the design project remains with scope to scale it up. With the fluctuating needs of the users and the constant hammering of newer trends, the existing design must not turn absolute. It should have space for improvisation and innovation.

A designer has to play a parallel role of an artist, and an analyst and researcher at the same time. Any resourceful functional design is an art and science in equal measures.


All the inventions and innovations ever done were but for humans. Therefore, I consider indulging in empathy with the end-user as the most critical step in the design thinking process. The data collected out of empathy should be graphed and analysed from as many aspects as possible before proceeding towards prototyping.

Human-centred approach involves user perception, behaviour, needs and viewpoint at each step of problem-solving in order to arrive at the most impactful and efficient solution to the challenge.


When the goal is not clear, then the thoughts are all scattered, and run in different directions. Chances are that you still come up with a beautiful piece of art. But, that in no way can be called a design. It is neither functional nor fun. Such designs may be able to attract users but leaves them more confused. They are like a cake with lovely icing on it; sometimes a cherry on the top too. But, the inside is half-baked. No one can eat it.

A goal-oriented design inspires the user and talks them into taking their decision with confidence.


Knowing what you do not need is as important as knowing what you must have. The design should be lean and lightweight. The overtly ornamented designs usually end up being rather subjective. They have turned long passé. Minimalistic designs stay relevant to the context and stand out. They attract the attention of the user in the right place. With people having such fleeting attention span, a simple design with a focused message is but the need of the hour.

Although a cliché, ‘Less is More,’ is the principle ruling the World of Designing today.

ASSOCIATED WITH

Equipped with multi-disciplinary creative experience spanning over 25 years; Vishal’s design studio provides technology, communication and craft in a novel manner, that includes digital, print and interactive designs. Vishal executes projects that have a social impact or which dynamically re-interprets culture.
Magazines, Posters, Newspapers, Brand Identity, Book Covers and Corporate Communications, design consultant our core areas

UNESCO
Emerson
IANS
South Asian Observers
SportsXYZ
B4U Music
American Media
Orentic INC
Aapurti Consultants Pvt Ltd
Hindustan Times

textileshop.com
Data Inc
CSC
GAIL
ICICI
The Terraces
DineTime Marketing
Rituraj Textiles
Cybermedia India Ltd. (PCQuest, Living Digital)

Awards

If you believe we could work together, just say hello here:



A-23, Sector 2, Noida
General Enquiries


+91-0-9810833397

me@vishalgoyal.co.in
Message us